Tagged “link-equity”
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What Is Anchor Text, and How Much Does It Matter?
Anchor text is the clickable words in a link. It tells search engines what your page is about — and most of it is written by other people, not you.
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Nofollow, Sponsored, and UGC: What Link Attributes Really Say
The rel attribute declares your relationship to a link, not whether it counts. What nofollow, sponsored and ugc mean, and where people get them wrong.
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What Is Link Equity, and How Does It Actually Move?
Link equity is the ranking value a link carries. Here's where the idea comes from, what makes a link carry more or less, and why you can't measure it.
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What Is a Backlink, and Why Does It Still Matter?
A backlink is a link from another site to yours. Here's how search engines use links, why some count far more than others, and what that means for you.